Information Architecture

“UX design is a commitment to building products that are created with the customer in mind. It starts with studying who the customers are and what they need and taking that information to provide products and services that improve the quality of people’s lives. “User Experience Design is a design process whose sole objective is to design a system that offers a great experience to its users. Thus UXD embraces the theories of a number of disciplines such as user interface design, usability, accessibility, information architecture, and Human Computer Interaction. UX design involves managing the user journey as they interact with a product or service, while UI design focuses on the actual construction of that product or service’s interface. Information architecture is the practice of organizing and structuring content on websites, web and mobile apps, and other pieces of software.

Is information architecture the same as UX

The amount of content you have on a site today may be only a small fraction of what you’ll have tomorrow, next week, or next year. The main concept here is to not overload your user by trying to cram every bit of information on a single page. Steer them through the information in a way that makes it easy to digest and remember.

Visual Design

But oftentimes, too many options can do more harm than good, ultimately overwhelming users with decision overload. In turn, this can exacerbate bounce rates and weaken engagement, which can translate to diminished SEO over time. If a hierarchy is deeper than four levels, consider using faceted navigation to enable filtering and sorting by product attributes. In the primary navigation, keep the number of parent categories to a minimum.

It’s important to start by saying there’s no commonly accepted definition for UX design. You can change your consent settings at any time by unsubscribing or as detailed in our terms. Work closely with your product manager and architect to identify and prioritize customer and business problems.

Is information architecture the same as UX

Specifically, UX designer responsibilities include strategy development, testing, implementation, and analysis of products/services and their overall designs. A UX designer’s primary goal is for each user to have a positive interaction with a product or service. Whether the interaction solves a problem, provides entertainment, or helps the user find critical information, the experience should leave the user feeling fulfilled.

These options are a great pathway for those wishing to learn in a less structured, more autonomous manner. HackerRank’s 2020 developer skills index, one in three hiring managers has hired a bootcamp participant. Hiring managers also believe that bootcamp learners are up to the task — 72% of hiring managers felt like individuals who have completed bootcamp were equally or better equipped for the job at hand. In this guide, we will discuss UX design at length, exploring the primary differences between UI and UX, and what designers do for organizations around the world. If we’re dealing with a blogging site, users should know what category they’re in, and how they can navigate through the larger structure of the site from there.

Introduction To Ux Design

Simplified navigation and menu options add value to IA as they maintain a coherent and logical flow of information. This helps steer users to the right places without interrupting or dictating their experience. Having too many parent categories, which spills over into many of these problems — especially muddied PageRank flow, polyhierarchy problems, and diluted crawl budget.

Instead of including pages in the sub-navigation of every relevant section, it is best to determine the best single location for each piece of content and only include it within that section. Not only that, but there is also a difference in the workflow between the two. Information architects have to research the requirement of the users, their goals and conduct a type of competitive analysis. Some usability testing may be executed and it is passed off to the next stage, where the designers do their job.

They make it easy to visualize content, easy to quickly record ideas, and easy to make connections. They’re also great for working with a team, as everyone can see what you’re recording. Because while you want to allow users multiple ways to access content, you still want to guide them along logical paths whenever it makes sense to do so. Choosing when and where to provide access to more content becomes equal parts art and science. Flat structures are most often seen on small sites with less than a dozen pages.

One of the most common scenarios is finding that multiple hierarchies may be suitable for a given topic. When the same page, product, or theme is found in multiple categories, content can become duplicated and pages often compete with each other. There are also tech-specific measures developers can take, like coding navigations using proper link tags and semantic nav tags around unordered lists. The technical capabilities for improved navigation accessibility offer much to explore, from using headings, skip links, and ARIA landmark roles.

How to develop a taxonomy for your information architecture – Taxonomy refers to how information is grouped and classified within a shared information environment. How to communicate information architecture to others – Find out to explain what IA is, demonstrate its value, share your research findings and communicate your recommendations. Identifying your top tasks means stripping away all of the extra detail and getting to the root of what really matters to your users. Not only does this strategy help generate additional organic traffic from informational and long-tail queries, but new layers provide support for internal linking. Additionally, they can help cultivate a stronger community around the brand, which is never a bad play for competitive brand environments.


This works best on a site with limited content and a very focused purpose. Single page sites are generally broken down into different sections, often with navigation to permalinks for each topic. The other is to provide active tools for visitors to use to save content so they can easily re-find it later. This could be things like a “save for later” function, a wishlist, a favorites, or something similar. These active solutions can make it easier to for users to re-find content that’s important to them much better than an automated, passive solution can.

  • The elements, their placements, flow from one page to another should be to the point and concise.
  • You can see many online shopping applications categorizing their products in alphabetical order, which resulted in customers spending a lot of time to search for what they need.
  • Card sorts are particularly useful for determining high-level categories and labels, but they do not lend themselves well to having users create deeper subcategories within an IA.
  • Salary expectations are significant — the median pay for a digital designer in 2020 was $77,200, which is higher than the median pay for the average worker in the United States.
  • This includes – User Research, User Requirements Elicitation, Information and Workflow Architecture, UX Prototyping , Heuristic Evaluations, Usability Testing and UX Metrics.
  • Managing your content goes far beyond just knowing page titles and locations.

If you’re anything like me, sometimes you’ll use the kitchen counter as a desk, but that would be incorrect placement because the goal of the kitchen is to cook food, not to work. For example, items you’ll need in your office might be SD cards, chargers and camera equipment, whereas you’ll use cooking utensils in the kitchen. So some top pages might be the clothing categories, the cart, and store locations.

Scott Johnsen, Head Of Design At Alto

On a flat site, all of the pages are interchangeably accessible, ie, there’s only one level of navigation. This kind of site is most common on things like portfolios and agency sites, simple business sites, and e-commerce sites with only a handful of products. These principles are all key to creating effective informational structures. While not every principle will carry equal weight on every project, considering and assessing each prior to beginning and during each phase of a project will result in better informational strategy overall. The final thing that many information architects do is create wireframes and sitemaps to guide the team on the development of the project. The wireframes created are often utility-only, with graphical elements added by the design team.

All related links on the site should point to one canonical hierarchy. Additionally, you should link only to the one canonical hierarchy page from the primary or secondary navigation to further avoid confusion/dilution. A general best practice when arranging IA for navigation systems is to keep things as simple as possible. You want users to make their way around a site without feeling frustrated or lost.

Is information architecture the same as UX

They’re likely to look for your site’s search function, or to dive right into menus. As long as your information is well-organized and logical, and/or your search function returns all relevant results, then these users are likely to have few problems finding what they need on your site. Once you have a handle on these things, you can start to plan your content strategy in more concrete terms. You should also understand that your client’s goals today may change and grow over time.

But UX designers need to consider both UX as well as information architecture. It is not your navigation, though navigation is a highly-functioning tool for traveling through the IA. It is not a sitemap, though the sitemap portrays the visible structure of your IA. It is also not a page layout or wireframe, as your user experience and user interface designs rely on the methodology of your IA.

What Does A Ux Designer Do?

We make decisions, either good or bad not based on logic, but based on our feelings. Does your website need some restructuring or other user experience upgrade? Contact Liquid and our website design professionals will assess your needs. “User Experience is a commitment to developing products and services with purpose, compassion, and integrity. It is the never-ending process of seeing the world from the customers’ perspective and working to improve the quality of their lives. Having an understanding of both UI and UX design is important for anyone wanting to work in the field.

What Does A Ui Designer Do?

Content strategy isn’t always the responsibility of a UX designer, but more companies are emphasizing content-driven design to deliver a more effective experience. Another difference between UI and UX designers is the level of detail that goes into their work. UI designers work on individual pages, buttons, and interactions; making sure they are polished and functional.

Marieke Mccloskey, Ux Researcher, Product Strategist, And Speaker

Mockingbird is an online wireframe and mockup creator that lets you create, link, preview, and share mockups. It includes a number of tools that let you forget about the visual design and focus purely on the structure of your wireframes. Describing the content within a category of information via example makes it easier for your users to understand what they’re getting.

You can see many online shopping applications categorizing their products in alphabetical order, which resulted in customers spending a lot of time to search for what they need. Secondly, you are not required to memorize options when it comes to a website. These rules have been made to avoid time-consuming phases like usability testing. However, your page will only satisfy the user when it has the required number of items in the navigation menu. The job of an information architect of a website is only to create the sitemap and the page flow. The next phase is handled by the designer who creates a realistic prototype of what the site should actually look like before beginning the coding phase.

A super technical CMS might be the best-suited solution for managing a ton of content, but if it’s too hard for your average content creator to effectively and efficiently use, then it’s not the right solution. Closely related to the strict hierarchy is the multidimensional hierarchy, which provides users with more than one way to access particular content. This is one of the most common organizational patterns, partly because of its ease of implementation. With a strict hierarchy, pages are only accessible from their parent page.

If customers, as well as end users, are not satisfied with the website, it means loss of business. Let’s see the facts that play a crucial role in the value of the business. The architect should have How to Create Information Architecture for Web Design good clarity of the functionality and a complete guide of the contents meant to be displayed. Dan Brown, an information architect for UX has stated 8 principles required to design a great website.

They are more concerned about profit margin, expenses, customer base, and other factors. Nowadays, websites with low-value contents are being blocked by Facebook as well as Google. It is important to design the website in such a manner that the contents are found valuable by the users. However, sometimes even after all the right content, a website fails to deliver it properly to end users. Reason behind is improper planning of Information architecture from UX perspective.

For example, a “help” section might include a knowledge base, a contact form, a forum, and/or a user guide. If your user guide is located in an entirely different section , you may confuse your user. These varying methods for organizing content can be adapted and hybridized to meet the needs of a particular project, or for particular aspects of a project. For example, if you had an educational website, the majority of your website might use a strict hierarchy, but then individual sections might use a daisy pattern for teaching specific lessons. At its most complex, you have sites like Wikipedia, where pages are linked to one another in contextual ways, as one page is mentioned on another.